OSAY!

NUS engaged Caffeine Creative to design and produce their new quarterly newsletter, “OSAY”. We leveraged on the name “OSAY” and conceptualized and originated a cover design /template that would be consistent (for identity purposes) and yet allow it to be different with each issue’s theme. Our design process for very issue would typically begin with an editorial meeting – to engage the client and discuss various ideas for the issue, including shooting the key visual for the cover story and other supporting visuals for the content.